Author Archive

Elizabeth Harr

Elizabeth Harr is a partner with Hinge Marketing and leads the firm’s technology and consulting practice. She is the co-author of two books, the Visible Expert and the Buyer’s Brain.

5 marketing strategies to fire your growth

Marketing expert Liz Harr shares the results of a new study that identifies five best practices to drive more growth.


9 steps to building your unique value proposition

A unique value proposition is simple to define but complex to develop. Here are nine steps to follow to create a value proposition that will resonate with customers and drive growth for your company.


10 strategies before you automate your marketing

Marketing automation is growing but before you adopt a system consider these 10 strategies.


How to differentiate in a commoditized market

Differentiation in today's market is one of the biggest challenges companies face. Here are four steps you need to take to stand out from your competitors.

3 ways to get ROI on your marketing spend

How do the strongest growers in the market invest in marketing and get a real return on investment? Expert Elizabeth Harr explains why.


5 marketing best practices to drive your brand to the future

Research shows that there are marketing best practices that can help separate your firm from competitors and help draw top talent. Marketing expert Elizabeth Harr shares her thoughts on research, strategy, branding and more.


Why your firm needs an employer branding plan

Attracting and keeping top talent is a change for all GovCon firms. In this series, Elizabeth Harr explores how your brand can drive better hiring results.


3 secrets highly successful firms use everyday

Marketing expert Liz Harr shares research that explains what separates highly successful companies from those who are faltering. Hint: Don't be everything to everyone.


How to make your expertise visible to customers

Buyers are often looking for expertise long before a real business opportunity appears. Here's how to get in front of customers and build your pipeline.

A 5-point plan for making your website a powerful B2G tool

The power of a company website is too often overlooked. Here is a five-point plan for making your website a growth driver for your company.