PROJECT 38: A roadmap for avoiding common fallacies on what wins & loses
Brian Lindholm of FedSavvy Strategies breaks down what wins and loses in the federal market. Courtesy of FedSavvy Strategies
By
Ross Wilkers
What really wins and loses in the government market? That simple question leads to other questions on commonly held beliefs and the fuller truths behind them. FedSavvy Strategies’ leader Brian Lindholm breaks them down with our Ross Wilkers in this Project 38 episode.
Putting widely held beliefs to the test and challenging each other's thoughts on what wins and loses is a necessary exercise for any business to go down the path of success.
For this episode of Project 38, FedSavvy Strategies’ leader Brian Lindholm breaks down to our Ross Wilkers how he sees businesses in the government market repeatedly falling into the same patterns of decision-making when it comes to their pursuits.
Lindholm and his FedSavvy teammates recently dove deep into some common misconceptions they run into with their Deadly Sins in Proposals series and this opinion article written for us -- Can you spot your Achilles' heel in your next pursuit?
As Lindholm sees it, arming one’s company with information and deeper understanding translates to being smarter in how they spend their dollars. This episode is intended as a roadmap for how to get there.
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