Feds to step up e-gov marketing

Working with the Washington nonprofit Council for Excellence in Government, federal managers will develop marketing plans for their e-government initiatives so more people will use the systems, said Clay Johnson, deputy director for management at the Office of Management and Budget.

Initiatives include www.regulations.gov, where the public can comment on proposed federal rules, to www.recreation.gov, where citizens can learn about national parks and reserve campsites.

The White House can also improve its use of the Internet, Johnson said. For example, he said its results.gov Web site "was a pretty lame effort."

Planned improvements include a blog written by Johnson.

"I'm a little nervous about this blogging thing," Johnson said, "but I'll do it as soon as they get me blogged up."