PROJECT 38: Verizon's new public sector leader pushes the 'indispensable partner' mantra
Verizon's new public sector leader Maggie Hallbach outlines her priorities for the business as its new leader. Courtesy of Verizon
By
Ross Wilkers
Maggie Hallbach was nearly 18 months into her time at Verizon’s federal unit when she was elevated to lead all of public sector. Her priorities since that promotion and network modernization trends across government are the focus of this Project 38 episode.
Maggie Hallbach was nearly 18 months into her time at Verizon’s federal unit when she got the call to lead the telecommunications giant’s entire public sector portfolio.
For this episode of Project 38, Hallbach describes to our Ross Wilkers how she leans on experienced gained in a previous role at Verizon’s state and local government business and other key agenda items since her promotion in February.
One of Hallbach’s main priorities will be Verizon’s growth and execution on the so-called “EIS” contract vehicle for network modernization solutions. Where agencies are on their modernization path is a mixed bag however and Hallbach sheds light into Verizon’s conversations with customers on that front.
Taking what Verizon does on the 5G front in consumer markets into the federal environment is always top of mind for whomever leads public sector, so Hallbach shares her perspective on that leg of the company's continued strategy focused on being the "indispensable partner."