Education seeks info for social media monitoring
- By Mark Hoover
- Mar 04, 2015
The Education Department is looking for information on small businesses that can develop a social media platform to help its Office of Federal Student Aid better service students and their families.
Federal Student Aid’s Customer Experience Office is responsible for reporting and improving customer expectations and satisfaction with federal financial aid services and products offered by the Office of Federal Student Aid, and the office uses information from social media and other data sources to do so.
Within the Customer Experience Office is the Digital Engagement Group, whose job it is to employ digital engagement strategy, social community management, social customer service, customer listening, digital asset management, reporting and data analytics.
The group manages the Federal Student Aid’s Facebook, Twitter, YouTube, Storify, Visual.ly and SlideShare accounts.
According to a notice released March 4, the Education Department wants a platform that can provide a single stream dashboard to monitor real-time conversations about key products and services and should also be capable of syncing up with Facebook, Twitter, Instagram, and other major social media platforms.
Companies need to respond to the notice by March 9 at 12:00pm eastern time.
Mark Hoover is a senior staff writer with Washington Technology. You can contact him at firstname.lastname@example.org, or connect with him on Twitter at @mhooverWT.