Feds go looking for customers, step up marketing efforts

"Build it and they will come" was the sentiment as managers across government built Web sites to offer services to citizens and businesses. But enough citizens and businesses didn't arrive at those sites, so now the federal government is taking a new approach.

Working with the Washington nonprofit Council for Excellence in Government, federal managers will determine how best to market their e-government initiatives, said Clay Johnson, deputy director for management at the Office of Management and Budget.

Johnson spoke today to federal managers and information technology contractors at FOSE, the government IT trade show produced by PostNewsweek Tech Media, which is being held this week at the Washington Convention Center. PostNewsweek Tech Media publishes Washington Technology.

The e-gov initiatives range from www.regulations.gov, a Web site where the public can comment on proposed federal rules, to www.recreation.gov, a Web site where citizens can learn about national parks and reserve campsites.

Marketing plans will be developed that identify the audience for each e-gov initiative and how best to reach each group, Johnson said.

The White House can also improve its use of the Internet to communicate with citizens, Johnson said. For example, he said the Web site www.results.gov "was a pretty lame effort."

The site initially gave President Bush a way to communicate with his management team and morphed into a site about the President's Management Agenda. Planned improvements to results.gov include a blog written by Johnson, he said.

"I'm a little nervous about this blogging thing," Johnson said, "but I'll do it as soon as they get me blogged up."

Reader Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here
close

Trending

  • POWER TRAINING: How to engage your customers

    Don't miss our Aug. 2 Washington Technology Power Training session on Mastering Stakeholder Engagement, where you'll learned the critical skills you need to more fully connect with your customers and win more business. Read More

  • PROJECT 38 PODCAST

    In our latest Project 38 Podcast, editor Nick Wakeman interviews Tom Romeo, the leader of Maximus Federal about how it has zoomed up the 2019 Top 100. Read More

contracts DB

Washington Technology Daily

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.