PwC public sector arm rebrands to 'Guidehouse'

The now-former PricewaterhouseCoopers U.S. public sector business now has a new name nearly two months after its acquisition by Veritas Capital.

Christened as "Guidehouse," the company also launched a new website and social media persence overnight to recast itself in the market. Guidehouse also held a launch party Thursday night at The Anthem music venue and auditorium in Washington, D.C. for employees, according to a post on the company's new Twitter feed.

McLean, Virginia-based Guidehouse joined the Veritas portfolio in May and has almost 1,500 partners and staff that provide consulting services to federal agencies in technology, management and strategy.

Scott McIntyre leads Guidehouse as CEO and was managing partner for the previous 13 years when the business was PwC's public sector arm. Earlier this month, the company hired former Constellis Chief Financial Officer and 25-year federal market veteran Deborah Ricci to the same role.

Guidehouse recorded nearly $509 million in revenue for its 2017 fiscal year, analysts at credit ratings agnecy Moody's Investor Service wrote in a March 6 report to initiate coverage. Moody's analysts found the company posted 24-percent sales growth in FY 2017 and said they will "probably grow at a faster than market rate" at 7-to-10 percent each year "over the next few years."