Opinion

4 to do's for small biz success

Today's market carries many challenges. Marketing guru Mark Amtower lays four strategic imperatives and explains some market truths you have to consider.

Top 10 lessons from the GSA schedule

Looking to the best producers on the GSA Schedule 70 offers a wealth of lessons on how to be successful in the government market. Here are Mark Amtower's top 10.

Opinion

Is 2014 your year to master LinkedIn?

LinkedIn is widely adopted but sparsely used for a majority of members. Marketing guru Mark Amtower explains why being dormant on LinkedIn is costing you opportunities to grow your business.

Opinion

D.C. or Silicon Valley? Where do entreprenuers flourish?

Comparing entreprenuership in Silicon Valley and Washington, D.C., often asks the wrong questions. But for Mark Amtower, with a customer like the federal government, D.C. comes out on top.

Opinion

Are you ready to outsource your back office?

As companies look to reduce costs, many are outsourcing functions such as HR and other back-office functions. Here are three critical steps to get you started.

Opinion

4 homework assignments for a better 2014

The past year has had its ups and downs, but that only means you had better prepare for 2014. Here are four homework assignments from marketing expert Mark Amtower to help prepare for what will surely be an interesting 2014.

Opinion

7 elements of thought leadership

It's not enough to be an expert. A true thought leaders shares knowledge and engages his community. Here are seven elements follow to be a thought leader.

Opinion

Four steps to greater market visibility

One of the most important things in the government market is making sure your prospective customer knows who you are. Marketing guru Mark Amtower offers four steps to greater visibility.

Opinion

5 steps to jump start LinkedIn

Sure it is easy to gets lots of connections on LinkeIn, but are you getting any value? Here's a 5-step guide to making the most of you LinkedIn network.

Opinion

5 end-of-year tactics you must follow

In this strangest of strange years, there are five tactics you must embrace as the calendar hurries toward the end of the fiscal year. They could mean the difference between success and defeat.

Opinion

Is your CEO afraid of LinkedIn?

Social media has become critical for companies looking to capture market share so the need to be active on LinkedIn and other networks has never been greater.

Opinion

Who needs sales and BD training? Everyone

If you aren't training all of your employees to be knowledgeable ambassadors for your company, you're missing a gold opportunity to expand the reach of your sales and BD organization.

Opinion

7 habits of highly defective contractors

Do you know the signs of contractor to avoid? Or what habits might be hurting your business? Here are seven to eliminate before it's too late.

Opinion

Can you answer the attend or not attend question?

The landscape for government conferences and events has been rocked by scandal in the last year, so you need to look critically when deciding what to attend and where.

Opinion

5 2013 trends you can't ignore

Five trends that highlight the nuances and quirks of the federal market and the risk you face if you don't address them head on.

One more must-do for 2013: Communicate

Market guru Mark Amtower adds to his must-do list for 2013 and it's a key factor in finding the right people and making sure they can find you.

Opinion

5 must-do's for a successful 2013

Want to grow in 2013? Marketing guru Mark Amtower offers five steps to building your business.

Opinion

Take your pick: Plenty of contracting woes ahead

From low-price contracting to sequestration to selective sourcing, 2013 promises to be as tough as 2012.

Don't forget the power of face time

Sure social media is all the rage, but you can't afford to ignore in-person networking.

A better way for GSA to fix its schedules

Mark Amtower explores where GSA should put its energies in reforming its schedule program.

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