A better way for GSA to fix its schedules
Mark Amtower explores where GSA should put its energies in reforming its schedule program.
Three tips for better customer relationships
Times are tough and that makes customer relationships more important than ever.
Are you in sync with the Top 100?
How does your company's pursuit of government contracting stack up against the biggest and the best?
Should contracting professionals go back to school?
In today’s government market, current and potential contracting professionals should consider earning professional certifications rather than seeking the almighty MBA.
3 steps to getting your small business discovered
Marketing maven Mark Amtower shares expert tips for making your small business stand out in the crowd.
Social media continues its hot streak
Many social media platforms will continue to gain favor in 2012 within the contracting community, but some will begin to fall out of favor. What are the pluses and minus of each?
What's your 2012 New Year's resolution?
The new year will require contractors to be proactive to stay competitive.
Relationships rule in the government market
The third R -- relationships -- is just as important in building ties to the government contracting community as research and references, if not moreso.
What resources do you need to succeed?
Resources, whether they come from inside the company or from an external source, can have a profound impact on your business. Do you know the keys to managing them?
Remembering Harry Heisler
Mark Amtower shares his thoughts on the death of Harry Heisler, a longtime government contractor executive.
Kundra wrong to attack industry
When Vivek Kundra blamed an "IT cartel" for the slow adoption of cloud computing, he showed how little he understands about how government and contractors work, writes Mark Amtower.
Do you know the three R's of the government market?
When you boil them down to their basic elements, the keys to success in the government market are the three R's: research, resources and relationships.
Opinion
The myth of the level playing field
Many small businesses wrongly assume that government small-business programs create a level playing field.
Think before you post, and other social media etiquette
First impressions remain important, and with the massive growth and use of social networks, your first impression is often made without you being present.
Content may be king, but delivery is the ace
Finding the best venue for you content and exploiting the different ways of promoting it are critical to delivering your message to the people you want to reach, writes Mark Amtower.
Content is king, but cut the BS
Legitimate, informative content drives traffic because it adds value, and value attracts potential buyers.
7 steps to a smarter 2011
Mark Amtower offers tips on how to get smarter about the government market and improve your opportunities for success.
How to succeed at the Office of Small and Disadvantaged Business Utilization
Company executives should not expect to walk out of their first meeting with an agency OSDBU with a signed and sealed contract, especially if they come to the session ill-prepared.
6 ways to stand out in a crowded government field
You don’t want to be lost in the crowd. Mark Amtower writes that the point of becoming a government contractor is to stand out, and win some business as a result.
Why LinkedIn, why now
A Market Connections 2010 social media study indicates a rapidly growing acceptance and use of social media tools by both industry and government.
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