Opinion

How to find the key players during the transition and beyond

Every election brings a flood of new faces and plenty of old faces that move to new places. Keeping up with them during the transition and beyond is critical to your success.

Opinion

5 ways to tilt the playing field in your favor

Marketing expert Mark Amtower presents five steps every small business should take to tilt the competitive landscape in their favor.

Literal lessons from the trenches

Knowing your competitors weakness is just one of the lessons that marketing expert Mark Amtower shares as he connects military strategies to success in the GovCon market.

Opinion

A digital native might not be your best social media manager

Millennials who grew up with all manner of mobile devices might not be your best choice to lead your social media engagement team.

Opinion

Social selling pays dividends in fourth quarter rush

Market expert Mark Amtower offers tips on how to use social selling techniques and how they pay off during the annual frenzy that comes at the end of the fiscal year.

Opinion

Microsoft buys LinkedIn: what’s the big deal?

Government contracting guru Mark Amtower discusses the Microsoft's acquisition of LinkedIn, and what you should know about it.

Opinion

Small businesses: Don't overlook your digital marketing strategy

Too often, marketing is seen as superfluous, but you can't expect to drive traffic to your website, generate sales lead, and increase inquiries without taking specific actions. Here is GovCon marketing guru Mark Amtower's best advice.

Elvis is leaving the building

It's never too soon to start planning for the transition to a new administration, and step one is building deeper relationships at the agencies you are serving.

Opinion

Sometimes the WSJ just gets it wrong

Recent LinkedIn advice from the Wall Street Journalist is spotty at best, and harmful if followed.

Opinion

Three marketing musts for 2016

Margins are under pressure and resources are scarce, so your marketing dollars must pay significant dividends. Mark Amtower explains three things you must do in 2016.

Opinion

Differentiation in the age of commoditization

Lowest price is not the best indicator of long-term success in the government market, but but being a thought leader is.

Opinion

5 LinkedIn must-dos for govcon professionals

LinkedIn is a powerful tool for social selling, and here marketing guru Mark Amtower explains five actions every govcon player should take.

Opinion

Developing relationships is key to success

It's not only who you know, but also what kind of relationship you have with that person. Mark Amtower talks about how relationships can be a key to your success if you bring something to the table as well.

Opinion

Get ready for the end of fiscal year marketing hype

As executives and other professionals across the government contracting market focus on maximizing year-end sales, they are also inundated with marketing pitches. Here are six ways to separate the hype from the help.

Opinion

Is there a power shift in public sector IT sales?

The acquisition of immixGroup by Arrow Electronics has huge implications on the future of public sector IT sales. Market guru Mark Amtower explains.

Opinion

The more things change, the more they stay the same

As rapidly as the market changes, you can't forget the things that don't change, and how important the basics are to success.

Opinion

Three marketing requirements for 2015

Maintaining or increasing market share in today's market requires developing ways to stay top-of-mind with your customer base, writes marketing guru Mark Amtower.

Opinion

How many social media networks does a small business need?

Large and medium-sized businesses use a plethora of social media platforms to reach customers, partners and potential employees, but for small business and their limited resources, LinkedIn might be their best single choice, according to marketing guru Mark Amtower.

Opinion

The untapped power of relevant content

Marketing expert Mark Amtower explains the how and why behind small businesses developing their own content and the power of finding their voice with customers.

Opinion

New rules for B2G marketing

Today's market requires that you stand out from competitors. Marketing guru Mark Amtower offers five steps for differentiating your businesses.

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