Author Archive

Liz Harr

Partner

Elizabeth (Liz) Harr, a nationally recognized expert in high-growth marketing, leads Hinge’s Technology and Consulting practices.

“Being part of Hinge allows me to collaborate on strategies that help firms grow in ever-changing market conditions. Our clients include some of the most forward-looking and ambitious organizations, and it’s so satisfying to help them to grow through strategic marketing.”

She writes regularly on marketing, branding and high-growth strategies for top industry publications and Hinge’s blog. She is co-author of two groundbreaking books: The Visible Expert® and Inside the Buyer’s Brain. In addition, Liz speaks at conferences around the country. Recently, she recorded a 10-hour course for Hinge University on The Visible Expert.

“I truly enjoy sharing insights about the research, analysis and strategy aspects of what we do,” she says, “especially how we synthesize disconnected elements into larger, cohesive strategies for growth.”

Liz brings specialized knowledge in the fields of technology, consulting and government contracting to her clients. Earlier in her career, Elizabeth co-founded and ran a successful tech firm, which gives her critical insights into clients’ challenges.

Liz has a Master’s degree in International Economics from Columbia University in New York and a Bachelor’s degree from University of Missouri – Columbia. She is active in numerous professional and community service organizations.

When she’s not Hinging, she dedicates her time to her family, long runs, martial arts, and travel (her favorite adventure so far: a trek through the Himalayas). And always, always makes time for red wine and humor.
Opinion

5 steps to building a more effective referral engine

Marketing expert Lisa Harr explains how the power of social media can fire the volume and quality of your company's referrals.