Author Archive

Joyce Bosc

Joyce Bosc ( is president and chief executive officer of the public relations firm, Boscobel Marketing Communications.

Corporate slogans tell us plenty about today's market

An analysis of the slogans from Washington Technology Top 100 companies tells us a lot about corporate priorities and how the market is changing and in some cases what resonates over time.

Do you have the internal teams to win big?

Don't overlook the value of internal partnerships to your business development and capture management processes.

5 steps to winning over employees after an acquisition

Marketing guru Joyce Bosc offers tips on how to get employees to embrace their new company following an acquisition.

6 tips for improving your crisis communications plan

The potential for crisis always exists, so it is best to start planning your organization's communications plan now.

Marketing strategies that help you win

Tips on how to use marketing to capture your customers' attention even before an RFP is issued.