Opinion
Content may be king, but growing an audience is the ace
Marketing guru Mark Amtower offers the keys to getting potential customers and partners to notice you and your content.
Opinion
4 ways to turn humdrum into ROI-generating, brand-building media coverage
Companies need to communicate their successes, operational achievements, and industry knowledge so they can differentiate themselves, attract better talent, and secure more valuable contracts in the future, writes marketing expert Dustin Siggins.
Opinion
Cybersecurity imperatives for securing the hybrid workforce
Best practices and strategies are needed to protect controlled unclassified information in an era of remote work and expanding digital attack surfaces, writes Tevora President Nazy Fouladirad.
Opinion
How Stu Shea led Peraton away from being 'misfits'
Peraton's outgoing CEO leaves behind a long track record of transformation, growth and strategic acquisitions.
Opinion
What the Top 100 slogans can teach us about today's market
An analysis of the slogans and taglines of the 2024 Top 100 gives us valuable insights into today's market and the image and value these companies want to project, writes marketing expert Joyce Bosc.
Opinion
The coming quantum revolution and the race against time for national security
Swift action is needed to protect data and harness the power of quantum technologies as the so-called Q-Day looms, writes Vibrint CEO Tom Lash.
Opinion
Is it ever too late for end-of-fiscal year federal marketing?
The short answer is No, but here are some tips from marketing expert Lisa M. Sherwin Wulf, who explains some of steps that can bring success now and lay the foundation for the future.
Opinion
Client Disconnect: Are you selling what they're not buying?
Many GovCon professionals overestimate their client focus, unaware that common missteps like talking too much and failing to listen alienate clients, writes BD expert Nic Coppings.
Opinion
The troubling implications of the Biden administration's involvement in a single federal contract
The insertion of a labor harmony agreement into the Medicare Contact Center Operations recompete sets a dangerous precedent for federal contracts, writes attorney Daniel Abrahams.
Opinion
How government contractors can attract veterans transitioning to civilian work
Creativity and focus are key to how companies in the market can make the most out of what veterans bring to the workforce, ASRC Federal's chief human resources officer Shaveta Joshi writes.
Opinion
Why Space Force eyes COTS products for its defensive strategy
Satellites are absolutely vital for the U.S. military infrastructure and that's why partnering with commercial providers is critical, writes Cailabs US President Jeff Huggins.
Opinion
How small businesses can navigate the market
There are tools available that can help small businesses clear the hurdles ahead of them, ClassWallet CEO Jamie Rosenberg writes.
Opinion
How tech investments spur M&A activity across the federal market
Bill Farmer, managing director at Brown Gibbons Lang & Co., explains how national security challenges and the rapid influx of new technologies are helping drive the activity.
Opinion
The coming cyber reckoning for federal contractors
Contractors face a 90-day deadline to prove their cybersecurity compliance as awards for the OASIS+ vehicle start to fall and that is a precursor to broader industry-wide requirements, DTS CEO Edward Tuorinsky writes.
Opinion
Anduril's hyperscale blueprint is all about its alternative business model
The amount of new investment and a higher valuation for the seven-year-old defense tech startup are important, but far from everything.
Opinion
How technology can play a critical role in reducing suicides among active-duty personnel and vets
Accenture executive Kelly Faddis and retired Air Force leader Tony Reardon explain the power of AI and machine learning to identify and support military personnel at risk of suicide.
Opinion
Mastering the year-end sprint: Keys to fourth-quarter success
Market expert Larry Allen shares five strategies to maximize your opportunities and build a sustainable business for the fourth quarter and beyond.
Opinion
Get focused before going out on your own
Marketing guru Mark Amtower explains why you need a strategy that clearly differentiates your skillsets when you try to launch your own consulting firm.
Opinion
How to share your M&A story and keep employees
Public relations practitioner Joyce Bosc explains the strategies that can help you keep your people during a transaction.
Opinion