ARMY

CACI keeps $60M Army National Guard media support contract

CACI International has won a three-year, $60 million contract to help the Army National Guard develop and deliver marketing messages across media markets as part of efforts to generate leads for achievement of end strength.

Three bids were submitted for the contract that covers work through to Feb. 14, 2021, the Defense Department said in its Friday contracts digest.

This recompete win will continue CACI’s services for the Army National Guard’s “State Media Services Program,” which the company has supported since 2009. CACI subsequently received a two-year extension in 2015, according to Deltek data.

Solicitation documents list areas of work as marketing and media planning services; media and promotional buying services; market research analysis and training; social media advertisement placement services; and a job posting program.

About the Author

Ross Wilkers is a senior staff writer for Washington Technology. He can be reached at rwilkers@washingtontechnology.com. Follow him on Twitter: @rosswilkers. Also find and connect with him on LinkedIn.

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