DOD wants Military OneSource upgrade for ‘militaryennials’

The Defense Departments wants input from industry on how it can improve the Military OneSource website as the department adjusts strategies for a new wave of warfighters.

In a new source-sought notice, DOD noted some enlistees sworn in last year were born in 1996. Back then, families already had email accounts when these new soldiers were born. More than that, 85 percent of the modern military community is 35 years old or younger. These “militaryennials” are comfortable with technology and use it in their daily lives.

As a result, defense officials recognize a need to adjust their services for the changing force.

“Because of these deep-seated and ongoing changes, strategies of outreach and engagement require fresh approaches to forge and maintain interactive connections with our entire military community,” DOD wrote.

Defense officials want to improve Military OneSource website’s current processes for outreach, engagement, and online services while improving the efficiency and effectiveness of the site’s services. Military OneSource is the central hub of information for military families.

DOD wants feedback from industry on expertise and innovations in website outreach, engagement, and data analytics. The department also wants insights on how to handle technical refresh to ensure the site stays updated as technology changes. Furthermore, it’s also interested in estimated pricing for a five-year contract.

DOD released the notice through the Acquisition Services Directorate, Interior Department’s acquisition services branch. Responses to the notice are due by Jan. 26.