Top 100 tips: How social media can connect you to the market's biggest players

Marketing guru Mark Amtower shares tips on how to use LinkedIn to bring you closer to the major companies in the government market.

Washington Technology has been my favorite business to government publication for years. Back in the 1990s I would read it with a hi-liter in hand, making notes on people and companies I wanted to meet and do business with.

With the advent of Web 2.0 and especially social media, I now read it online on one screen while I have LinkedIn open in another. I bounce back and forth identifying people and companies. And many of those people are in my network (network as defined by LinkedIn is anyone within three degrees).

Why would I do this?

As a B2G marketing consultant it is important for me to have my finger on the pulse of the market.

So here is the resolution for 2010:

Washington Technology provides me with the lists of the best companies in the B2G market: top contractors (Top 100), the fastest growing (Fast 50 Small Businesses), the top minority-owned firms (Top 25 8a’s) and more. My resolution is to be connected to at least one person, preferably three, at each of these companies by the end of March. One contact would be OK, but three is better if I can connect at an executive level, the program management level, and the sales/marketing level. Those cover the bases I need to grow my business and keep my finger on the pulse.

I can do this at one of three social networks: LinkedIn, GovLoop or TFCN. I focus on LinkedIn for the simple reason that it has 55 million members with over 3,200 government-related groups. While both GovLoop and TFCN are growing (and I am a member of each), neither has the reach I require.

My initial research on LinkedIn last summer showed me that all of the Top 100 companies were represented on LinkedIn in more than sufficient numbers, usually way more. So the process was started in August.

I did not reach my 2009 goal of connecting with all of the Top 100, but I am close. So for 2010, I added (it was in the plan all along) all the Washington Technology lists.

As I connect with each person, I invite them to join one or more of my groups and offer free assistance in using LinkedIn, where I am more than proficient.

I have also had requests in the last 60 days to help companies find key employees and to help individuals find jobs. I do this, but as I am not a headhunter the rewards are more on the karma side than the dollar side. But, as we all know, this is part of the market, the ability to build relationships by making connections.

And it has helped me further differentiate myself in this market: if you are on Linkedin and active in any way, you probably see my name with some frequency posting discussions or articles, answering in the Q&A forum, or my frequent profile updates.

And if you are curious, here are my LinkedIn stats as of 11: 55 AM on 1/6/09:

  • 2,199 contacts
  • 50 groups (7 of which I own or manage)
  • 12 sub-groups
  • 210 recommendations from clients and peers
  • 25 “Best Answers” in 14 categories

If you are in the government market, especially if you are in the Top 100, Fast 50, Top 8as, or if you simply want to resolve to leverage one of the new platforms to improve your business, take a look at my profile and consider connecting.

My best to you all for a successful and better connected 2010!

Mark Amtower can be reached at LinkedIn.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.