Author Archive

Robert Davis

Robert Davis is a 35-year veteran of the government IT marketing and has held positions large and small firms in areas such as marketing and sales, program management, business development and market development. He is an expert in business development, marketing, and management.
Opinion

Can you recognize and act on 'warm' contract opportunities?

A key to success in the government market is recognizing cold, warm and hot opportunities, and how to navigate each. Read part 2 of our three-part series.

Opinion

Challenges ahead as corporations evolve

Technology is replacing people across multiple job descriptions and many companies are challenged to find new ways to embrace employees and partners to survive this fundamental shift.

Opinion

The original value proposition

The term 'value proposition' gets used a lot these days, but marketing and business development expert Bob Davis takes us through the term's origins and explains the power behind the original value proposition.

Opinion

WT DEBATE: Stronger culture? Company A or B?

Columnist and government marketing expert Bob Davis describes two companies with distinctly different but common cultures. The question is, which is better?

Opinion

Insights on the critical role of today's boards

With increasing scrutiny on your business, you need to have a board of directors or advisors that are engaged and familiar with your business. Business development expert Bob Davis explains.

Don't forget the hidden powers of marketing

A lot of important functions fall under the umbrella of marketing so don't forget the important role it plays in brand management.

Opinion

Good leaders don't forget about community

Companies succeed, fail or muddle along as a team of people, not as a resource pool waiting for wisdom from the top. How do you lead your organization?

Opinion

2014 forces demand action, not waiting

As challenging as 2013 was, 2014 has many of the same forces that make for tough market conditions and put downward pressure on companies. How do you pull your company out of a negative glide path?

Opinion

BD still matters in the era of LPTA

A common myth in the age of LPTA is that business development people are becoming less necessary because lowest price bidding is more important than customer relationships; however, BD might be more important than ever these days.

Opinion

The blessing and curse of mentor-protégé relationships

The mentor-protégé relationship can start with such promise, but multiple factors spell its doom. What drives these agreements aground?

Opinion

Have you embraced the new model of BD?

Digital business development means potential customers look online as their first step in finding a solution to their problem. What does this mean to traditional BD?

Opinion

Is it time to say good-bye to the chain of command?

Henri Fayol created the modern theory of management that was built on the concept of a chain of command that dominates most company cultures. But that time honored tradition just might be killing your competitiveness.

Opinion

Don't skimp on your knowledge base

Careers today will stretch out over decades and no matter how young or how old, cultivating a broad knowledge-base is critical to fruitful path forward.

Opinion

Is management to blame when projects fail?

Projects that falter usually have a common root cause - a failure of management. Do you know the four critical elements that all good managers must juggle?

Opinion

4 critical questions to guide your career

Careers last longer and involve multiple employers, so you need to know the critical questions to ask yourself as you take responsibility for your professional development. Remember, no one is going to do it for you.

Opinion

Washington, we have a procurement problem

In a tight, highly competitive market, the role that acquisition and procurement officials play is critical, which is why the shortage of people with these skills is going to take a bad situation and make it worse.

Opinion

Winning is a team sport. Are you getting everyone to play?

Today we are in a bear market, so everyone in operations and program managers need to learn their role business development and sales. Are your employees firing on all cylinders?

Opinion

How to develop your ex-govvie new hire for the best results

Former government employees can make great private sector employees but you have to train and develop them to get the best results for them and for your company.

Opinion

Never stop your market research or risk the consequences

When a contractor and a customer work together long enough, doing your market research might slip by you but you ignore it at your own peril come recompete time.

Opinion

Time for management to manage

With the budget issues there is plenty of uncertainty in today's market, but waiting for clarity isn't an option with tighter competition and rapidly changing technologies.