WT Business Beat

By Nick Wakeman

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Nick Wakeman

10 names SAIC could have picked, but didn't

As it moved forward with its plan to split into two companies, Science Applications International Corp. faced two dilemmas: deciding which part would keep the SAIC name, and what to call the other company, after the split.

That decision is now behind the company, as it moves forward with the split. Its IT and technical services business will keep SAIC, and the other company, which will focus on higher tech solutions, will be called Leidos, derived from kaleidoscope.

We can only imagine the internal debate about the new name, and who would get it. So, we’ve channeled our inner David Letterman to look at some alternatives to the Leidos name and why they wouldn't work out.

The top 10 rejected company names are:

10. Spock – Too geeky

9. Nerds R Us – Not nerdy enough

8. New Kids on the Block – Too 1980s

7. Super Hot Incorporated Tech Co. – Acronym not family friendly

6. Hello Techie – Kitty logo raised trademark concerns

5. Science Guys – But what about the ladies?

4. Uhura – Too sexy

3. Serenity – Not aggressive enough

2. Cyberdyne Systems – Too aggressive

And the No. 1 rejected company name is…

Dunder Mifflin – Michael Scott rejected our offer to return

Posted by Nick Wakeman on Feb 26, 2013 at 9:48 AM

Reader Comments

Tue, Aug 20, 2013

Is there a positive spin on this? I sure can't think one. Oh we'll I,ll just wait for hammer to drop!

Fri, May 24, 2013

Love the Pizza comment, that is very true.

Fri, May 24, 2013

There seems to be a lot of feelings on this matter, good and bad. Not often, I would think that a large company such as SAIC revamps their outward image.

Tue, May 14, 2013

A couple of thoughts, this seems a first logical step to sell a portion of the company. If that is case, which side SAIC or Leidos. Also, with all the bad press surrounding the SAIC "City Time" fiasco in New York (from a company that supposedly prides itself on ethics) is this merely a way to distance a part of company for the stigma of that gross misconduct. Much like a fly by night construction business that shuts down and starts back up under a new name...

Tue, May 14, 2013

By the way this was a very creative on the names. Kudos, I would had liked Cyberdyne Systems but there would had been copyright issues there.

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