HYPERTEXT

Putting Money Where Your Mouse Is
Interactive advertising will reach $20.3 billion by 2000, according to a new study by Veronis, Suhler and Associates, New York.

Interactive advertising was worth just $7.3 billion in 1995.


Television advertising, meanwhile, is expected to reach $41 billion. While online advertising still has a way to go to match television, it is growing at 21.6 percent annually, compared to 6.1 percent for television.
Total advertising spending in the communications industry is expected to grow from $251.5 billion in 1995 to $353.3 billion in 2000. Those numbers place the industry in the No. 3 spot for spending, behind electronic equipment and telecommunications services.

George Soros Partners with PSINet
The Chatterjee Group, an affiliate of Soros Fund Management, an investment advisor to George Soros, the investment guru, has partnered with Herndon, Va.-based PSINet Inc. The partnership, structured as a joint venture called PSINet Europe, will build a $100 million state-of-the-art Internet network across Europe and will allow PSINet to begin offering Internet-related services in mid-1997. The financial terms of the partnership have not been disclosed, but the Chatterjee Group is an investment fund worth more than $1 billion.

Cannavino Now CEO at Perot
James A. Cannavino president of Perot Systems Corp., Dallas, and a former top executive at IBM Corp., was named Perot's chief executive officer. He succeeds Morton H. Meyerson, who will remain chairman. Meyerson said the move gives the 52-year-old Cannavino control over more projects. Perot expects to double its revenue this year to $680 million and has plans for a 1997 public offering.

AIDS Candlelight Goes Virtual
PGI, a marketing and production company in Arlington, Va., has developed a World Wide Web site (http://aidsmarch.org) that will host a cybercast of the AIDS March on Oct. 12 .
Elizabeth Taylor will lead the march, which originates from the steps of the Lincoln Memorial. The cybercast will feature a live audio feed supported by still images of the AIDS March program. PGI is providing the Web site free of charge but gives users the option to make donations, which will be collected for Washington's Whitman-Walker Clinic for AIDS patients.

Tips For Keeping Techno Bandits in Check
A panel of international trade experts had some advice for companies about "techno bandits" at a conference last week given by Export Software International of Reston, Va.
Techno bandits set up dummy corporations, order products from U.S.-based companies and then resell them to bypass U.S. government prohibitions on the shipment of certain products and technologies to countries such as Iraq, Iran and Libya. Experts say red flags include a customer's desire to pay cash when terms of sale call for financing, and a customer's reluctance to provide information about use of the technology.

More Hacker Attacks
Hackers are publicizing a little-known technique that slows Web and e-mail networks, according to a warning from the government-backed Computer Emergency Response Team in Pittsburgh.
"There is no complete solution for this problem, but there are steps that can be taken to lessen its impact," and also trace the source of the attack, according to the CERT alert. For example, companies can establish software filters tailored to reject unwanted messages.
The technique was recently used to close down the Panix Internet service in New York.
"In most cases, the victim of such an attack will have difficulty in accepting any new incoming network connection. In these cases, the attack does not affect existing incoming connections nor the ability to originate outgoing network connections.... In some cases, the system may exhaust memory, crash, or be rendered otherwise inoperative," said the CERT warning.

"Quote Unquote"
"If you're able to collect taxes, and if you're able to protect intellectual property rights on the Internet, then you can also censor it."
-- George Yeo, Singapore's information minister

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