Many roles, one mission: Serve our readers

One way Washington Technology approaches the government contracting market is to think of our readers as filling four primary roles: senior executives, technologists, business development/capture managers, and program and project managers. Overlaying this is a sense that we are a community publication.

Ideally, each issue should hold something of value for each of those groups. The ideal story should have something for all four groups. In this issue, we meet that objective on many levels.

The senior executives should find plenty to chew on in David Hubler’s story on merger and acquisition trends. Technologists and anyone interested in social media should turn to Alice Lipowicz’s story on its rise in the government market. Matthew Weigelt’s story on the National Institutes of Health’s new Chief Information Officer Solutions and Partners 3 contract was written with business development executives in mind. For program managers, we have a one-page stop on the 26 programs now on the Office of Management and Budget’s high-risk list.

As for the sense of community, I think we’re serving all of our pillars with our Rising Star cover story, where you can find technologists, business developers, program managers and at least one or two people destined for the executive suite.

And check out our Last Byte interview with Elaine Rogers to learn about the critical role industry is playing in supporting the morale and well-being of members of the military and their families.

But whatever category you feel you are in, I encourage you to read all of the stories because, taken as a whole, they bring a strong sense of what is going on in the contracting market and how you can prepare for success in the future.