Bulldog Will Become Workhorse for Documentum

Documentum Inc. has acquired privately held Bulldog Group, a move that will enable Documentum to offer its government customers an expanding array of products and services for managing digital assets.


Documentum of Pleasanton, Calif., automates production, exchange and personalization of all types of content, making it easier for commercial and government clients to connect employees, partners and customers worldwide.


Bulldog, headquartered in Toronto, provides solutions that help organizations manage their digital assets. Its customers include many of the world's most successful media-rich organizations, including the BBC, Cablevision, Disney, EMI, McDonald's, Microsoft Studios, Sears, Sony Pictures Entertainment and TV Guide.


By combining Documentum's and Bulldog's technologies, customers will be able to globally manage large quantities of content ? from documents and images to Web pages, audio and video files ? with one comprehensive platform from a single vendor.


Documentum's federal customers include the Internal Revenue Service, Food and Drug Administration and the U.S. Mint. David Milam, Documentum's chief marketing officer, estimates between 10 percent and 15 percent of the company's business comes from government customers.


"From a document management standpoint, those agencies are very strong users," Milam said. "They've moved into the Web content management arena [with] lots of logos, photos and media-type assets."


Milam said acquiring Bulldog would position Documentum to help agencies with training and e-learning.

"For instance, how are you going to train all the new baggage handlers and security guards at airports?" he said. Video files shared over the Internet for e-learning can streamline that process, he said, and Bulldog's technology will enable the company to pursue those opportunities.


With the acquisition of Bulldog, Documentum will employ almost 1,000 people. Company revenue, just under $200 million last year, is expected to be "in the same neighborhood this year," he said.