Author Archive

Toby Eckhardt

Toby Eckhardt is CEO of Focused Image, an award-winning branding, advertising and public relations agency in the DC area that specializes in government industry and technology.
Opinion

Evolving digital platforms open more ways to win in GovCon

In the government technology and services marketplace the traditional marketing formula remains dominant but digital platforms are evolving and opening a more dynamic venue to reach customers and potential employees.

  • By Toby Eckhardt
Opinion

Six ways to do more with less when marketing to government

These days, more than ever, marketing to your government customers is crucial. Focused Image CEO Toby Eckhardt gives you six ways to market the right way.

  • By Toby Eckhardt