Author Archive
Opinion
Claiming a SME position and the 10,000-hour conundrum
Marketing guru Mark Amtower explains that it takes time to become an expert, but true mastery requires actively developing skills and then sharing your expertise.
Opinion
Why annual reviews are critical for small and mid-tier contractors
To find a clear path to growth, companies need to leverage an annual review process to align their goals with their core capabilities.
Opinion
It's never too late for the most important fiscal year-end sales tip
Making a good first impression means leveraging your LinkedIn profile to build your network, no matter what time of year it is.
Contracts
The benefits of posting 'OPC' on LinkedIn
Sharing “other people’s content" across your network weaves you into a rich feed and the larger conversation.
Opinion
Why corporate leaders need to be involved in customer outreach
When potential buyers see an active role being played by company executives, their confidence in that company goes up, the company credibility rises, and the likelihood of being a winner increases as well.
Opinion
What execs need to know about using LinkedIn
The social media platform has several 'powers' that government contractors can wield to build their business and connect with customers.
Opinion
The Minburn story: or how a small, dedicated team can accomplish big things
Columnist Mark Amtower shares the story of Minburn Technology Group and the marketing and relationship lessons the company's success has to offer.
Opinion
Federal presence on LinkedIn continues to grow
Mark Amtower's annual census of feds on the social media platform show 2.7 million feds are on LinkedIn.
Opinion
How to define the role of BD at the small business contractor
Business development has changed post-COVID, which means small businesses in particular must find to thrive in a hybrid environment of in-person and virtual BD.
Opinion
Women still face harassment in GovCon market
A culture of sexual harassment still exists at many companies where problems are often ignored and women have little to no recourse to fight back.
Opinion
Why you need to control your personal brand
Showing the market who you are helps you stand out as a subject matter expert but you have to take steps to control that message. Here's how.
Companies
Thought leadership takes expertise...and passion
There are multiple elements to establishing yourself as a thought leader and subject matter expert. No matter how smart you think you are, don't forget the importance of passion.
Opinion
What you are leaving on the LinkedIn table
There is so much more you can do with your LinkedIn profile than just post your work experience. Here's a quick guide on what you might be missing and why it's valuable.
Opinion