Author Archive
Mark Amtower
Opinion
Federal presence on LinkedIn continues to grow
Mark Amtower's annual census of feds on the social media platform show 2.7 million feds are on LinkedIn.
- By Mark Amtower
Opinion
How to define the role of BD at the small business contractor
Business development has changed post-COVID, which means small businesses in particular must find to thrive in a hybrid environment of in-person and virtual BD.
- By Mark Amtower
Opinion
Women still face harassment in GovCon market
A culture of sexual harassment still exists at many companies where problems are often ignored and women have little to no recourse to fight back.
- By Mark Amtower
Opinion
Why you need to control your personal brand
Showing the market who you are helps you stand out as a subject matter expert but you have to take steps to control that message. Here's how.
- By Mark Amtower
Companies
Thought leadership takes expertise...and passion
There are multiple elements to establishing yourself as a thought leader and subject matter expert. No matter how smart you think you are, don't forget the importance of passion.
- By Mark Amtower
Opinion
What you are leaving on the LinkedIn table
There is so much more you can do with your LinkedIn profile than just post your work experience. Here's a quick guide on what you might be missing and why it's valuable.
- By Mark Amtower
Opinion
Why you should care about all the Feds on LinkedIn
The number of federal employees on LinkedIn grew significantly last year and here's why you can't ignore this crucial soft-sell platform.
- By Mark Amtower