Author Archive
Lou Anne Brossman
Lou Anne Brossman is the founder and president of the Government Marketing University.
Opinion
7 insights for working with federal public affairs officers
Government case studies are an important part of sales and marketing efforts but getting government permission can be a challenge. Here are seven keys to getting your customer to yes.
- By Lou Anne Brossman
Opinion
Do your customers see you as a thought leader?
The need to stand out in the government market has never been greater. Here are six steps to ensure your company is seen as a thought leader.
- By Lou Anne Brossman