Author Archive
Opinion
What the Top 100 slogans can teach us about today's market
An analysis of the slogans and taglines of the 2024 Top 100 gives us valuable insights into today's market and the image and value these companies want to project, writes marketing expert Joyce Bosc.
Opinion
How to share your M&A story and keep employees
Public relations practitioner Joyce Bosc explains the strategies that can help you keep your people during a transaction.
Opinion
8 ways to improve your media coverage
Boscobel's Joyce Bosc shares the findings of her latest survey of GovCon reporters and offers tips to help build those relationships.
Opinion
What the slogans of the Top 100 say about the companies and the market
An analysis of the slogans used by Top 100 companies to describe their businesses and convey their mission reveals the importance of a consistent message as well as recognition that sometimes change is good.
Opinion
Now is the time for leaders to speak out
Thought leadership isn't just for when times are good, writes marketing guru Joyce Bosc. Whether it is COVID-19 or activism around Black Lives Matter, GovCon leaders should speak out because it is critical to their employees and their mission.
Opinion