Author Archive
Evan Weisel
Evan Weisel is principal & co-founder of W2 Communications, a digital communications firm offering integrated PR, content, digital marketing and creative services since 2003.
Opinion
Price alone isn't enough to resonate with customers
Past performance and low price are no longer enough to win over customers. You also need to focus on your brand and positioning so you can stand out in a crowded market.
- By Evan Weisel