Author Archive
Opinion
7 steps to a better marketing plan and budget
Building your marketing plan and budget are crucial to your success. Here's a step by step guide to building your plan for 2020 and beyond.
The 7-Step Marketing Planning Process
A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here's how to do it.
Opinion
How referrals work, and how to get more
Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. But wanting more and getting more are not the same thing. How do you go about changing the odds in your favor?
Opinion
7 overlooked opportunities to boost your value
Companies commonly overlook opportunities to boost their value. Here's a guide to seven opportunities you might be missing.
Five winning strategies for attracting top talent
In today’s professional services market, competition for talent is more intense than ever so it is worth rethinking how your firm positions itself to attract the best talent. Here are five strategies to help you gain a competitive advantage.
Opinion
How to manage your brand in a crowded market
Brand positioning plays a crucial role in today's market and the strongest brands are the ones with the most relevant message for the customer.
Opinion
5 marketing challenges you have to overcome
If you want to be a high-growth firm, here are the five challenges you must overcome to succeed in today's dynamic market.
Should M&A be part of your 2018 growth strategy?
Companies looking to grow have two choices -- organic growth or acquisitions. Each has their pluses but there are also risks.
Opinion
5 steps to launching an employer branding strategy
In part three of our series on employer branding, Elizabeth Harr explains the five steps you should take to build and launch the employer brand strategy that works for your company.
Opinion
5 best practices to build your employer brand
In part two of a series, branding expert Elizabeth Harr explores five best practices for employer branding that you'd be foolish to ignore.
Opinion
7 tools for building a professional services personal brand
Every professional services executive has to be mindful of the value of their personal brand. Here are seven tools you should use to build your brand and drive growth.
Opinion