Author Archive
Opinion
5 marketing strategies to fire your growth
Marketing expert Liz Harr shares the results of a new study that identifies five best practices to drive more growth.
Opinion
9 steps to building your unique value proposition
A unique value proposition is simple to define but complex to develop. Here are nine steps to follow to create a value proposition that will resonate with customers and drive growth for your company.
Opinion
10 strategies before you automate your marketing
Marketing automation is growing but before you adopt a system consider these 10 strategies.
Opinion
How to differentiate in a commoditized market
Differentiation in today's market is one of the biggest challenges companies face. Here are four steps you need to take to stand out from your competitors.
3 ways to get ROI on your marketing spend
How do the strongest growers in the market invest in marketing and get a real return on investment? Expert Elizabeth Harr explains why.
Opinion
5 marketing best practices to drive your brand to the future
Research shows that there are marketing best practices that can help separate your firm from competitors and help draw top talent. Marketing expert Elizabeth Harr shares her thoughts on research, strategy, branding and more.
Opinion
Why your firm needs an employer branding plan
Attracting and keeping top talent is a change for all GovCon firms. In this series, Elizabeth Harr explores how your brand can drive better hiring results.
Opinion
3 secrets highly successful firms use everyday
Marketing expert Liz Harr shares research that explains what separates highly successful companies from those who are faltering. Hint: Don't be everything to everyone.
Opinion