Author Archive
Deniece Peterson
Director, Federal Industry Analysis
Deniece Peterson, Director, Federal Industry Analysis, is responsible for leading the team that provides Deltek's in-depth member-driven research and analysis of government budgets and spending, market trends, acquisition policy and legislation, and business development best practices.
Prior to her role with Deltek, Peterson was a project manager with a small market research and marketing communications federal contractor, where she was responsible for directing market research and analysis, marketing communications, and training engagements for public and private clients. In this role, she also developed and served as instructor for a government marketing training course.
With more than 15 years of management consulting and research experience, Peterson has extensive experience in developing sales and marketing strategies for IT product and services companies. Her expertise includes performing strategic market research and competitive analysis, and developing strategic plans to assist federal IT vendors in creating an alignment of the best products, markets, customers, messaging, delivery channels and partners.
Her prior experience also includes federal market research, agency profiling, opportunity identification and proposal support as an Independent Consultant.
Peterson holds a BA in economics and an MBA from the University of Denver.
Prior to her role with Deltek, Peterson was a project manager with a small market research and marketing communications federal contractor, where she was responsible for directing market research and analysis, marketing communications, and training engagements for public and private clients. In this role, she also developed and served as instructor for a government marketing training course.
With more than 15 years of management consulting and research experience, Peterson has extensive experience in developing sales and marketing strategies for IT product and services companies. Her expertise includes performing strategic market research and competitive analysis, and developing strategic plans to assist federal IT vendors in creating an alignment of the best products, markets, customers, messaging, delivery channels and partners.
Her prior experience also includes federal market research, agency profiling, opportunity identification and proposal support as an Independent Consultant.
Peterson holds a BA in economics and an MBA from the University of Denver.
Opinion
Strategies for navigating an administration transition
The presidential election offered all of the twists and turns of a NBA championship game, but contractors cannot afford to be spectators during the transition, especially one as unpredictable as this one.
- By Deniece Peterson