Author Archive

Brian Lustig

Brian Lustig is a partner at Bluetext, an integrated marketing, branding and public relations agency based in Washington, D.C.
Opinion

5 public relations strategies for mergers and acquisitions

Mergers and acquisitions are rampant in the market so don't overlook the significant role marketing and public relations can play to make your deal distinct from your competitors and better understood by your employees and customers.

  • By Brian Lustig
Opinion

6 innovative marketing strategies for government contractors

The marketing and public relations challenges faced by government contractors and IT providers continue to grow in complexity. Here are six strategies to make the most of your resources and win more business.

  • By Brian Lustig