GMarkU, GAIN become part of GovExec 360

Government Marketing University and its GAIN Conference are becoming part of the GovExec 360 operation within the parent GovExec.

Washington Technology also is part of GovExec 360.

Rather than operate as a standalone business unit, GmarkU and GAIN will fall under the events team of GovExec 360. The idea is to gain more support and becoming part of a more cohesive events strategy, GovExec said in a statement.

GmarkU and GAIN will continue as standalone brands. The company will continue to serve the marketing community with GAIN and GmarkU programs.

As part of the consolidation, GmarkU co-founder and executive vice president Stephanie Geiger will be leaving GovExec for new opportunities. GMarkU's founder Lou Anne Brossman will lead the future direction of GAIN and will establish a new program advisory committee for the 2023 GAIN conference.

“This community-led approach will ensure that the conference is meeting the needs of its attendees with relevant topics and innovative initiatives that address the challenges for the public sector today and on the horizon,” the company said in its statement.

The program advisory committee will also look at existing GmarkU programs to see what best supports the professional development of GovCon marketers.

“We appreciate all of Stephanie’s leadership during the acquisition and integration,” said Tim Hartman, CEO of GovExec. “GovExec values the members of the GMarkU and GAIN community and want to make sure we are providing them with the education, networking, and tools they need to grow and learn from each other.”

GMarkU is embarking on this new phase of its strategy to build on its foundation and broaden its reach as a community-powered resource that helps public sector marketers and business development leaders expand their expertise, the company said.