KPMG Consulting changes name to BearingPoint

KPMG Consulting Inc. is renaming itself BearingPoint Inc., a change that takes place immediately, the company announced Oct. 3. The New York Stock Exchange of the freshly-named enterprise will be "BE."

"In BearingPoint, we created a brand that reflects what our clients say they value most: a business partner who helps them set direction, gain access to the right information, transfer knowledge, and achieve results for their long-term success," said Linda Rebrovick, chief marketing officer of BearingPoint.

The company's headquarters will remain in McLean, Va.

According to the press announcement, the company sifted through approximately 550 names provided by employees and branding experts. The company evaluated the names for usability and meaning within the 134 countries in which its clients operate.