Scaling the State and Local Mountain
If your company is considering entering the state and local IT market, here are a few tips from analysts on how to get a foothold:
If your company is considering entering the state and local IT market, here are a few tips from analysts on how to get a foothold:
- Learn the unique attributes of the state and local market before entering it.
- Offer something of value to the market where it doesn't already exist.
- Find a funding stream to accompany a new idea.
- Focus on one key technology area or agency.
- Penetrate an area rather than dabble in it.
- Demonstrate business processes and solutions to prospective users.
- Meet with state and county chief information officers.
- Contact the government and technology associations affiliated with it.
- Get information from the research firms that track it.
- Read the publications that cover it.
- Talk to one or more of the top state and local systems integrators.