BIG DATA

Too much data collection could lead to misconduct

Big data can help companies collect loads of data on their consumers, thereby helping these companies know them more intimately, but having such a large amount of this kind of data could be dangerous, ZDNet reported.

Such data can help companies understand consumer behavior, but such data is of high interest to some businesses and even governments, and it’s tempting to give it away.

There are already examples of companies using customer data for questionable business practices, and to steer clear of such things, companies should be clear about what kind of data they’re collecting, and what they’re using it for.

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