AOL's bid to rule the Nets

America Online Inc. is bullish on the Internet. The company is spending tens of million of dollars to distance itself from the herd and establish itself as the Internet gateway for the masses. The questions is, if the company succeeds in making the notoriously user-hostile Internet accessible to consumers, will they log on?

Yes, every day, all day. The real question is: Now that AOL has all those customers, can the company make money?



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