GovConnection rebrands under unified name

GovConnection’s parent, PC Connection, has changed is brand name to Connection and is consolidating its various divisions under that name.

That means that GovConnection will to market simply as Connection as well the company’s other groups, MoreDirect and Softmart.

The new name reflects the “relevance of transformational technologies,” the company said in a statement.

“Since 1982, our goals have been deeply rooted in providing customer-centric IT solutions and services for small- to medium-sized businesses, enterprises and public sector markets,” said Tim McGrath, CEO and president of Connection.

The dropping of PC reflects how technology has changed and shows that the company is focused on the future, he said.

Across all of its markets, Connection is focused on seven technology areas: converged data center, cloud, security, mobility, networking, software and lifecycle.