COMPANIES

Microsoft realigns around devices, services

Microsoft is revamping its structure to put an emphasis on devices and services, in what CEO Steve Ballmer calls a “far-reaching realignment” to help the company compete with the likes of Apple and Google, the Washington Post reported.

Ballmer made the announcement on the company website. The changes will create what he called “One Microsoft.”

The company will be organized around five operating groups:

  • Operating Systems Engineering Group
  • Devices and Studios Engineering Group
  • Applications and Services Engineering Group
  • Cloud and Enterprise Engineering Group
  • Dynamics

The company has been challenged in recent years with the decline of PC sales and the explosion in the market of smartphones and tablets.

“To combat that slide and push back against competitors such as Apple and Google, Microsoft has launched several new initiatives, including a move into hardware with its Windows Surface tablets,” the Post reported.

“The company has also been putting more energy in promoting its software — particularly cloud-based software — as an ecosystem of products that also works with other company’s services, smartphones and tablets.”

Reader Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here
close

Trending

  • POWER TRAINING: How to engage your customers

    Don't miss our June 7 Washington Technology Power Training session on Mastering Stakeholder Engagement, where you'll learned the critical skills you need to more fully connect with your customers and win more business. Read More

  • PROJECT 38 PODCAST

    In our latest Project 38 Podcast, editor Nick Wakeman and senior staff writer Ross Wilkers discuss the major news events so far in 2019 and what major trends are on the horizon. Read More

contracts DB

Washington Technology Daily

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.