Has Facebook taken big data too far?

Analyzing big data has proven to be helpful for companies trying to understand their customers, or improving internal efficiencies, but is a company like Facebook, whose customers willingly uploaded tons of personal data, justified in its exploitation of what it knows about you?

The service is free, so in order to turn a profit, the company sells advertising based on the data that they collect from member profiles, SmartDataCollective reported; however, the issue is with what USAToday uncovered—that Facebook tracks you across the web.

All of the data that Facebook collects poises the company to sell such information to third party advertisers in exchange for their business. Has Facebook stepped over the line with how it uses big data?

Reader Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here


  • Dive into our Contract Award database

    In an exclusive for WT Insider members, we are collecting all of the contract awards we cover into a database that you can sort by contractor, agency, value and other parameters. You can also download it into a spreadsheet. Our databases track awards back to 2013. Read More

  • Navigating the trends and issues of 2016 Nick Wakeman

    In our latest WT Insider Report, we pull together our best advice, insights and reporting on the trends and issues that will shape the market in 2016 and beyond. Read More

contracts DB

Washington Technology Daily

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.