CSC repositions its brand in global market

Computer Sciences Corp. has officially changed its name to CSC and launched the company's initial U.S. advertising campaign, part of a global brand repositioning that the government integrator began earlier this year.

The campaign is designed to more clearly communicate CSC's global experience, industry-specific expertise, collaborative approach and ingenuity, said David Booth, president of global sales and marketing at CSC, in a Sept. 8 announcement.

"This thorough repositioning of CSC, which affects every aspect of the company, will help us achieve our ultimate goal of strengthening our brand profile over the long term," he said.

CSC's branding effort is a major aspect of its new strategic business initiative and five-year plan to increase growth and profitability, company officials said. Along with the name change, CSC has added a business unit focused on global sales and marketing and earlier this year moved its corporate headquarters to Falls Church, Va.

CSC ranks No. 9 on Washington Technology's 2008 Top 100 list of the largest federal government prime contractors.

About the Author

David Hubler is the former print managing editor for GCN and senior editor for Washington Technology. He is freelance writer living in Annandale, Va.

Reader Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here
close

Trending

  • POWER TRAINING: How to engage your customers

    Don't miss our July 12 Washington Technology Power Training session on Mastering Stakeholder Engagement, where you'll learned the critical skills you need to more fully connect with your customers and win more business. Read More

  • PROJECT 38 PODCAST

    In our latest Project 38 Podcast, editor Nick Wakeman and senior staff writer Ross Wilkers discuss the major news events so far in 2019 and what major trends are on the horizon. Read More

contracts DB

Washington Technology Daily

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.