IBM reveals ambitious channel plans for Netezza
Its strategy won't focus on direct sales
- By Washington Technology staff
- Jun 23, 2011
IBM is counting on its business intelligence and data
management channel partners to account for half of the sales of Netezza’s data
warehouse appliances within four years, writes Rick Whiting of CRN.
Prior to being purchased by IBM in November 2010 for $1.7
billion, Netezza focused on selling via direct sales to large companies, the
IBM’s business analytics strategy will be focused around
Netezza, and the data warehouse appliances will be significant towards business
intelligence product channel sales, the company announced this week at a conference.