Close this Advertisement




IBM reveals ambitious channel plans for Netezza

Its strategy won't focus on direct sales

  • By Washington Technology staff
  • Jun 23, 2011

IBM is counting on its business intelligence and data management channel partners to account for half of the sales of Netezza’s data warehouse appliances within four years, writes Rick Whiting of CRN.

Prior to being purchased by IBM in November 2010 for $1.7 billion, Netezza focused on selling via direct sales to large companies, the article said.

IBM’s business analytics strategy will be focused around Netezza, and the data warehouse appliances will be significant towards business intelligence product channel sales, the company announced this week at a conference.

Reader Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?
My e-mail address is:

Do you have a password?
Forgot your password? Click here
close
SEARCH

Trending

Webcasts

  • How Do You Support the Project Lifecycle?

    How do best-in-class project-based companies create and actively mature successful organizations? They find the right mix of people, processes and tools that enable them to effectively manage the project lifecycle. REGISTER for this webinar to hear how properly managing the cycle of capture, bid, accounting, execution, IPM and analysis will allow you to better manage your programs to stay on scope, schedule and budget. Learn More!

  • Sequestration, LPTA and the Top 100

    Join Washington Technology’s Editor-in-Chief Nick Wakeman as he analyzes the annual Top 100 list and reveals critical insights into how market trends have impacted its composition. You'll learn what movements of individual companies means and how the market overall is being impacted by the current budget environment, how the Top 100 rankings reflect the major trends in the market today and how the biggest companies in the market are adapting to today’s competitive environment. Learn More!