Today’s agencies are integrating a host of bi-directional service activities such as information, forms, and revenue across a variety of digital mediums - including web, chat, social, blog and more. Collectively, this has become the agency’s “online presence”, and something that can be more critical to effective government service delivery than the actual physical presence of the agency. But it has been nearly impossible for agencies to measure and increase their online performance. Between clunky tools and a wild west approach to integrating and developing the online presence, the ability for a government agency to effectively, and completely, analyze their business and communications activities across the digital domain has remained the elusive Holy Grail.
All of that has changed dramatically in the last year—and new worlds of agency online measurement and performance improvement can now be realized. Between advances in online analytics tools, and the systematic adoption of smart, repeatable best practice techniques, government agencies are realizing the true power of an online presence. The result is a complete picture of an agency’s online presence, increased constituent satisfaction and a dramatically lower cost of service delivery.
Government agencies are realizing the true power of an online presence. Attend this free webcast and get a complete picture of an agency’s online presence including an increased constituent satisfaction and a dramatically lower cost of service delivery.
You’ll hear from the leading experts about advances in online analytics tools, and the systematic adoption of smart, repeatable best practice techniques, such as how to:
- Create an actionable online analytics practice that drives smart agency budget allocation
- Select the right key performance indicators for your agency’s online business
- Build effective dashboards that deliver the right data to stakeholders in the right context
- Optimize and measure your agency’s service delivery across multiple channels
- Plan, route and measure citizen migration to the most desirable and least costly service channel
Mike Kruger, Director of New Media, Department of Commerce