Author Archive

Elizabeth Harr

Elizabeth Harr is a partner at Hinge, [] a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition; and Online Marketing for Professional Services: Technology Services Edition.

7 steps to a better marketing plan and budget

Building your marketing plan and budget are crucial to your success. Here's a step by step guide to building your plan for 2020 and beyond.

The 7-Step Marketing Planning Process

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here's how to do it.


How referrals work, and how to get more

Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. But wanting more and getting more are not the same thing. How do you go about changing the odds in your favor?


7 overlooked opportunities to boost your value

Companies commonly overlook opportunities to boost their value. Here's a guide to seven opportunities you might be missing.

Five winning strategies for attracting top talent

In today’s professional services market, competition for talent is more intense than ever so it is worth rethinking how your firm positions itself to attract the best talent. Here are five strategies to help you gain a competitive advantage.


How to manage your brand in a crowded market

Brand positioning plays a crucial role in today's market and the strongest brands are the ones with the most relevant message for the customer.


5 marketing challenges you have to overcome

If you want to be a high-growth firm, here are the five challenges you must overcome to succeed in today's dynamic market.

Should M&A be part of your 2018 growth strategy?

Companies looking to grow have two choices -- organic growth or acquisitions. Each has their pluses but there are also risks.


5 steps to launching an employer branding strategy

In part three of our series on employer branding, Elizabeth Harr explains the five steps you should take to build and launch the employer brand strategy that works for your company.


5 best practices to build your employer brand

In part two of a series, branding expert Elizabeth Harr explores five best practices for employer branding that you'd be foolish to ignore.


7 tools for building a professional services personal brand

Every professional services executive has to be mindful of the value of their personal brand. Here are seven tools you should use to build your brand and drive growth.


Do you know how to leverage your star power?

How becoming a highly skilled -- and visible -- expert can drive growth for your company and your career.