Incumbent win rates are declining, with some research indicating that incumbents have the same win probability as challengers. Declining win rates are due to increased market competitiveness and budget constraints as well as decreased brand loyalty. This training session covers five business capture and five proposal strategies to retain customer loyalty, reduce incumbentitis and increase your win probability.
This online course will teach you how to modernize your proposal writing to win in the digital age using persuasive, attention-grabbing techniques.
A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span, less than a goldfish! A 2016 Harvard Business Review article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if our evaluators have unlimited time and focus.