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Feb 13 - 16

Arlington, VA

Crowne Plaza Washington National Airport 1480 Crystal Drive

Building on the success of over 25 social media for government programs, comes the latest forum from the Advanced Learning Institute – designed to help you transform the way you communicate with your citizens and stakeholders! Rave Review from a Past A.L.I. Government Conference Attendee: "Very pleased. I got something valuable from every session. Thank you!!" S. Eyshner, Supervisor TEXAS WORKFORCE COMMISSION Register Now KEY TAKE AWAYS: Speaking Organizations: Attend the February Social Media for Government Communications conference to hear the latest practical advice from other government new and traditional media communication strategies. You’ll leave with tools, tips and strategies for: Hear practical advice, firsthand, on how to engage your citizens and stakeholders by using new media and traditional channels from leading government agencies and organizations, including: Using the latest communication tools to promote transparency, enhance engagement & foster collaboration Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, podcasts, and much more Taking citizen feedback and ideas and putting them into action plans Delivering the information that citizens want, when they want it, via the channel they prefer Leveraging citizen satisfaction analytics to guide resource allocation decisions to make improvements in the organization Improving the use of technology to develop better service delivery Clearing out the clutter to improve citizen searches for information Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in Maximizing awareness of your agency's mission to the public Enabling conversation and collaboration Ensuring consistent engagement and information is maintained across all channels with your audiences Utilizing social media in a crisis situation as a place for planning, strategy implementation, networking, and recruiting Strategically driving public outreach using traditional and new media as well as innovative communication tools & techniques Developing a new media (blogging, Twitter, podcasting, wikis, social networks, mobile applications, etc.) strategy to drive performance-based communications Integrating social media tools into your external communications practices Balancing security and open communication successfully Utilizing social networking tools as sources of information that the public can use and trust Operating social media tools within the boundaries of government restrictions and firewalls and creating Web 2.0 policies and guidelines Collaborate Using the Conference Wiki: All attendees will be invited to expand their network and continue the conversation in the conference wiki --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool. Presented By A.L.I. U.S. Army Public Affairs National Institute of Corrections, U.S. Department of Justice Maryland Emergency Management Agency U.S. Census Bureau Cranberry Township, Pennsylvania Federal Highway Administration, U.S. Department of Transportation GovLoop U.S. Department of State Genome Alberta IBM Center for the Business of Government Grant Thornton LLP OhMyGov! Global Healthy Living Foundation Rock Creek Marketing GovDelivery Advice Unlimited LLC Washington State Office of the Attorney General City of Chesapeake, Virginia Supporting Organizations: brandchannelSocial Media ClubSocial Media Club CCM LogoOh My Gov LogoGov Loop LogoGWUFCN Federal Communicators Network Federal Buyers Guide WHY IS THIS EVENT ONE YOU CAN'T MISS? Several agencies are making dramatic strides in developing approaches and systems that work for them in their engagement efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”

This conference has been researched with and designed for FEDERAL, STATE & LOCAL GOVERNMENT Managers, Directors, Analysts, Leaders, Officers, Administrators, Specialists, Advisors, Coordinators, Staff, Assistants & Consultants involved in: Public Affairs Community Engagement Social Media/New Media Public Relations Public Information Internal & External Communications Marketing Public Communications Organizational Transformation & Development Executive Communications & Consulting Change Management Publication & Web Content Electronic & Web Communications Interactive Media Community Relations Technology & Digital Strategy Training & Development Strategic Communications Information Services & Systems Program Management Customer Service & Satisfaction Communications Research & Management Community Affairs & Outreach

Registration Opens: 11/10/2011 Cost: $1299+

Contact Name: Erin Sherwood

ph: 7736959400 email: erin@aliconferences.com

Company Info:

Advanced Learning Institute


Nick Wakeman

Nick Wakeman's Business Beat