Mar 22

McLean, VA


The Army’s IT environment is evolving rapidly as major systems are being developed and implemented to meet the warfighters’ needs. Given the challenges of the current budget environment, it is all the more important to plan and execute sales activities around the organizational elements and programs that are poised for product procurement. This briefing from immixGroup’s Market Intelligence team will provide in-depth analysis and insights to help you gain a concrete understanding of the policies, personnel, and programs shaping requirements of critical relevance to the IT product vendor community. In addition, former Army PEO EIS Kevin Carroll will offer his guidance on Army priorities and effective sales approaches. Our presenters will discuss: •How to effectively align sales, marketing, and capture efforts toward shaping and meeting Army technology requirements •Army landscape, and how the related mandates and initiatives affect its major programs •Which key contacts are responsible for creating relevant policy, executing the mission, and driving technology acquisition decisions •Major FY11/FY12 funding buckets and programs that represent opportunities for the IT product community

This briefing is designed to empower Army-focused IT sales, business development, and/or marketing professionals with actionable intelligence to help build a qualified pipeline and win more business.

Cost: Complimentary for immixGroup Clients and Channel Partners/ $75 General Public

Contact Name: Christina Hartley

ph: 703-606-5943 email:

Company Info:


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