Falls Church, VA
Fairview Park Marriott
This is a “must attend” program for Capture Managers, Proposal Managers, Lead Executives and Business Development Professional. After attending the Roundtable…
--Capture Managers will be prepared to decide if their company can be cost competitive before making a major investment in the process—and what a successful bid rate is after receipt of the RFP.
--Proposal Managers will be able to accurately gauge the price sensitivity of an opportunity—which will lead to the development of better themes and discriminators, and more accurate assessments of past performance references.
--Lead Executives will know how to decide if the opportunity they are chasing meets the financial goals of the organization and if their structure can meet the competition, and what steps to take to make the bids viable.
--Business Developers will know how to use Price-To-Win to decide which customer sets are worth the investment of time and marketing resources.
All of the players in the capture and proposal process will take away answers to these critical questions:
Who should perform the Price-To-Win analysis?
When should you perform a Price-To-Win analysis?
What types of bids lend themselves to Price-To-Win analysis?
How should the data be used?
Our presenters, John Boyle and Dennis Nellany, are both Price-to-Win strategists and innovators in its application across the business development landscape.
Members: $65; Non-Members: $75; At the door: $85
Contact Name: Jay Schiavo
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