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Jan 26

Vienna, VA

Tower Club

As a follow-up to the 2008 pilot study, this year’s Federal Media and Marketing Study includes over 20 different job functions and an impressive 28 purchase categories. The online tool enables marketers to easily and quickly segment the study’s data into customized views that reveal media and buying behaviors by job title and seniority level as well as by civilian vs. defense agencies. The media data measures readership of more than 30 federal and general news publications, as well as frequency of visits to over 35 different web sites. New to the study this year: • Online social media usage, including frequency of visits to Facebook, YouTube, LinkedIn, My Space, GovLoop, Twitter and more. • Frequency of visits to major online news outlets, including CNN, MSNBC, FOX News, CSpan, and CNBC. • Trade show attendance. • Staffing needs and hiring plans, including what portion of new hires will come from contractors.

Marketing professionals for companies who serve the federal government market as well as marketing agencies who's clients serve the federal government market.

Registration Opens: 01/12/2010 Cost: Free

Contact Name: Cathy Cromley

ph: 703-378-2025, ext. 108 fx: 703-378-2318 email: cathyc@marketconnectionsinc.com

Company Info:

Market Connections


Nick Wakeman

Nick Wakeman's Business Beat