Company revamps brand and takes new name

XL Inc. and ALON Inc., two government services companies that merged back in April, have changed their name to XLA. The company has also redesigned its brand, logo, website and tagline.

"We are excited to come together today under a distinctive new name, XLA,” said Lloyd Mustin, chief executive officer. “The brand is a melding of two great company names and signifies the smooth transition to a new company culture in the six months since our merger.”

The aim of the merger in April was to expand the company’s range of services and customer base.

"Both companies have long been committed to delivering the highest quality service and work ethic, so it is fitting that XLA will be identified with the phrase Excellence Always,” said Bill Weber, President. “That is the ideal on which we are building our reputation, and we intend to live up to those words.”

About the Author

Mark Hoover is a senior staff writer with Washington Technology. You can contact him at, or connect with him on Twitter at @mhooverWT.

Reader Comments

Thu, Oct 11, 2012

I can't speak on XL, Inc., but I can tell you that ALON, Inc. was a horrible company to work for. They were dishonest and mislead employees about the contracts they had and the length of time on the contracts. They were not employee friendly, and the owners pretended to be friendly, but everyone could see that it was fake!

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here
contracts DB


  • Dive into our Contract Award database

    In an exclusive for WT Insider members, we are collecting all of the contract awards we cover into a database that you can sort by contractor, agency, value and other parameters. You can also download it into a spreadsheet. Read More

  • Is SBA MIA on contractor fraud? Nick Wakeman

    Editor Nick Wakeman explores the puzzle of why SBA has been so silent on the latest contractor fraud scandal when it has been so quick to act in other cases. Read More