Saleforce promotes executive VP to COO, an enterprise cloud provider to the federal government, has promoted George Hu to chief operating officer. Hu previously was executive vice president of platform, marketing and operations.

In his new role Hu will continue to report to Chairman and CEO Marc Benioff, a Nov. 7 company announcement said.

As COO, Hu will direct all major shared operational functions of the San Francisco-based company, including information technology, employee success, facilities and security.

He will also oversee's platform division, global marketing, strategic alliances, and corporate development.

Since joining in 2002 Hu has served in a variety of management roles including vice president of product marketing, senior vice president of applications, executive vice president of products, and chief marketing officer.

He previously held product management and strategic consulting roles at North Point Communications and Boston Consulting Group.

Hu holds a bachelor's degree in economics from Harvard College and a master's degree in business administration from the Stanford Graduate School of Business.

Last month the General Services Administration signed a $28.1 million enterprise license agreement with
The five-year deal gives GSA’s 17,000 employees access to Salesforce’s customer relationship management modules, development platform and Chatter collaboration suite.

About the Author

David Hubler is the former print managing editor for GCN and senior editor for Washington Technology. He is freelance writer living in Annandale, Va.

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