IBM reveals ambitious channel plans for Netezza

Its strategy won't focus on direct sales

IBM is counting on its business intelligence and data management channel partners to account for half of the sales of Netezza’s data warehouse appliances within four years, writes Rick Whiting of CRN.

Prior to being purchased by IBM in November 2010 for $1.7 billion, Netezza focused on selling via direct sales to large companies, the article said.

IBM’s business analytics strategy will be focused around Netezza, and the data warehouse appliances will be significant towards business intelligence product channel sales, the company announced this week at a conference.

Reader Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here
close

Trending

  • POWER TRAINING: How to engage your customers

    Don't miss our June 7 Washington Technology Power Training session on Mastering Stakeholder Engagement, where you'll learned the critical skills you need to more fully connect with your customers and win more business. Read More

  • PROJECT 38 PODCAST

    In our latest Project 38 Podcast, editor Nick Wakeman and senior staff writer Ross Wilkers discuss the major news events so far in 2019 and what major trends are on the horizon. Read More

contracts DB

Washington Technology Daily

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.